The main purpose of cosmetic containers is to protect products during storage or transportation. Containers must be considered solutions that prevent product deterioration and help maintain its quality. As a part of beauty product marketing, it must be a container with beautiful appearance.
The container must also contain labels to clearly show basic information about the product and the manufacturer. These labels include contact information, ingredients, expiration date, warnings and instructions. Labels can not only identify products and their sources, but also help consumers understand facts that will not cause confusion or misleading.
Ideally, containers are made of durable materials to give the product a longer shelf life. It must last longer through consumer use. Over time, frequent opening and closing of containers can cause losses. Finally, the container must protect the product to some extent so that it is still safe for human consumption. In other words, the container must protect the product from dirt, dust and bacteria.
As cosmetics are mainly sold in brand image, the aesthetics of containers are considered very important. Since cosmetics are not regarded as drugs or survival products, the marketing of cosmetics depends largely on the correlation between brand awareness and emotion. The container must convey feelings about how the product improves appearance and attitude. In many cases, cosmetics are repackaged and rebranded to help them improve their market awareness.

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